3M Innovation Video Content
As part of the 3M Innovation project, I helped create this series of storytelling videos that show the impact of 3M technology in real life, all over the world.
My aim was to get as close to possible to the real people, in their environment, to tell their own story. It was also important to me to capture different voices, different languages, and different accents to tell that global story.
A Brighter Hope – How a 3M film helped miners trapped far underground
Free from Night – How 3M materials helped students in Kenya
From Afar – A 3M technology makes it possibly to hear a heartbeat. From space.
Uphill Climb – A 3M material helps make the lightest bike frame in the Tour de France
Role Creative Director, Copywriter, Interviewer
Type Content, Video, Digital