Ben Drake

Copywriting & creative direction

Ben Drake

3M Innovation Video Content

As part of the 3M Innovation project, I helped create this series of storytelling videos that show the impact of 3M technology in real life, all over the world.

My aim was to get as close to possible to the real people, in their environment, to tell their own story. It was also important to me to capture different voices, different languages, and different accents to tell that global story.

A Brighter Hope – How a 3M film helped miners trapped far underground

Free from Night – How 3M materials helped students in Kenya

From Afar – A 3M technology makes it possibly to hear a heartbeat. From space.

Uphill Climb – A 3M material helps make the lightest bike frame in the Tour de France

  • Role Creative Director, Copywriter, Interviewer

  • For 3M

  • Type Content, Video, Digital

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