Ben Drake

Copywriting & creative direction

Ben Drake

Lucky Charms Website

I got to write a little for the luckiest cereal ever. Did you know it came in a chocolate flavor? I didn’t.

The goal here was to keep things as simple as possible—but with some, ahem, charm.

The trickiest part was explaining the gluten-free details simply and clearly, while appealing to both people excited about it, and those who might be worried.

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Sustainability Guidebook