Ben Drake

Copywriting & creative direction

Ben Drake

3M Wonder - Brand Campaign

3M’s first brand campaign in more than a decade.

Although 3M is one of the most well-known brands, they’re also one of the most misunderstood. They aren’t (just) the “Post-it Notes” or “Scotch Tape” company. They’re a future-making company. A problem-solving brand. A “what if?” kind of place.

And that’s the root of what 3M does: wonder. The campaign focused on four stories set in everyday places to show how 3M finds new possibilities anywhere.

  • Role Associate Creative Director, Copywriter

  • Type Brand, Campaign

  • URL

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