Ben Drake

Copywriting & creative direction

Ben Drake

Scooter Kit — 3M tape demo

The insight? Give design engineers a fun way to play with samples of 3M VHB Tape that shows off all the different things it can do. We designed a scooter that demonstrated the tape’s strength, its ability to bond different types of materials together, and more. Then the scooter kits went out into the world, to design engineer influencers who assembled and tested them for all to see.

  • Role Associate Creative Director, Copywriter

  • For 3M™ VHB™ Tapes

  • Date 2017

  • Type Packaging, experiential, demo, influencer campaign

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