Ben Drake

Copywriting & creative direction

Ben Drake

Business Platinum Card Welcome Kit

The slipcase.

Inside are 4 booklets and a Quick-start Guide.

Each booklet has a cheeky intro.

46 total benefits. This spread explains a couple of rental car benefits (upgrades and free insurance).

All-out travel assistance.

A welcome kit for the Business Platinum Card.

The idea is, once you get this (wink wink) top-level Card, you won’t have to worry any more about getting upgrades or special deals, because that’s just what you’ll get every day.

  • For American Express OPEN

  • Type Print

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Agency brand identity - v24