Ben Drake

Copywriting & creative direction

Ben Drake

O-Cel-O Sponges

The homepage. We aimed for a fashion magazine-style layout that would be both fun and stylish enough for our audience. How stylish? Christian Siriano of Project Runway has released designs for this line.

We shot the hero image with the plan to update the sponge designs each season.

The current line of designs.

O-Cel-O sponges don't just have distinctive designs: the shapes are unique, too.

Household tips with flair.

Take a look back.

Updated homepage for the following season.

New inspiration.

The new designs were updated throughout the site. Even for the small appearances.

Why is it called O-Cel-O?

An occasional newsletter offered style updates and coupons to loyal fans.

A website for flashy sponges that matches the outgoing personality of stylish moms.

I helped concept, provide art direction, and lead a creative team on this project from start (new business pitch) to finish (site launch).

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