Ben Drake

Copywriting & creative direction

Ben Drake

91,000 - 3M Brand Video

With brand manifestos, the question is how to make them stand apart. Here, I wanted to communicate 3M’s passion, the drive they bring to solving life’s problems. The key? Playing with rhythm, building in crescendos—and a breathtaking read by Dessa.

  • Role Associate Creative Director

  • For 3M

  • Date 2017

  • Type Brand Manifesto, Video

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