Ben Drake

Copywriting & creative direction

Ben Drake

DQ OREO Blizzard 100

To play, users had to form teams and register check-ins at DQ locations through Facebook. This is the central Facebook app page.

Because they taste great together, DQ wanted to go big for OREO’s 100th birthday. Like $100k big. To enter the sweepstakes, players had to form teams and register on Facebook, checking in to DQs 100 times via mobile. Along the way, they’d compete to earn badges and smaller prizes.

  • For Dairy Queen

  • Type Social, interactive, digital, contest, game, humor

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