Ben Drake

Copywriting & creative direction

Ben Drake

Welcome to Centurion

The cover of our digital welcome book.

The Black Card. The real deal. This project was to create a sitelet and supporting materials to wow new Card members with all the benefits available to them.

And, once wowed, to get them to sign up for some.

Here are some initial concepts: I'm not allowed to show more.

  • For American Express

  • Type Loyalty marketing,website

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