The insight? Give design engineers a fun way to play with samples of 3M VHB Tape that shows off all the different things it can do. We designed a scooter that demonstrated the tape’s strength, its ability to bond different types of materials together, and more. Then the scooter kits went out into the world, to design engineer influencers who assembled and tested them for all to see.
Role Associate Creative Director, Copywriter
For 3M™ VHB™ Tapes
Type Packaging, experiential, demo, influencer campaign